You can avoid a lot of scams and bad purchases if you know what to look for.
This guide explains the different ways you might be contacted and some of the most common schemes‚ and what you can do if you have fallen victim to a scam.
Although this guide does not concentrate on high-street sellers‚ the questions it encourages you to ask are still relevant when dealing with well-known companies.
Index
Are older people at risk?
Carers‚ relatives and friends
Is it legal?
Take advice
Take your time
Is it clear what is being offered?
Checking companies’ credentials
In your home
Mail order scams
Common mail order scams
Email scams
Identity theft
Telephone selling
Bad investments
Useful organisations
What should I do now?
Are older people at risk?
Older people can present an attractive target for scammers‚ not least because they are more likely to have easily accessible savings than younger age groups. Some older people are isolated and so may not have anyone to go to for advice. Older people were‚ in the past‚ less likely to have access to the internet as a checking tool‚ although this is increasingly less true.
Most older people can protect themselves from scams if they have the right information and advice. Some people‚ however‚ are more vulnerable‚ particularly if they are in the early stages of dementia.
Carers‚ relatives and friends
If you are concerned that an older person is being tricked or buying unsuitable products and services‚ you can:
Is it legal?
A scam can mean anything from criminal fraud to sharp‚ but legal‚ selling practices. The question ‘is it legal?’ is perhaps less relevant than ‘can I get my money back?’. Whether the scheme was legal or illegal‚ the answer is likely to be no. Even well-known companies may direct you to the small print if you later query your position. Other‚ less reputable sellers may simply disappear. Depending on the circumstances‚ police or trading standards are more likely to try to prevent future occurrences than recover money that has been lost.

If you are concerned about the legality of a scheme‚ contact Consumer Direct‚ the national consumer information service.
Take advice
Do not be afraid to take advice before making a decision to buy or invest. Ask your family and friends what they think of the proposition. Having a website is not in itself proof that a company is reliable. What do contributors on other websites say? Similarly‚ do not take a seller’s claims at face value. Even legitimate companies will praise their product and downplay its limitations. Search for other opinions to get a balanced view. Alternatively‚ contact one of the useful organisations listed in the back of this guide.

If you do not have access to the internet at home‚ contact your local Age Concern for advice on computer courses and local internet facilities.
Take your time
A common feature of scams and sharp selling practices is that you are pressured to commit yourself very quickly. You may be told that the offer is only available for a limited period or that by signing now you will get a discount on the usual price. A genuine offer is unlikely to require you to make an instant decision.
Do not let yourself be rushed: you may need time to decide whether the product or service and the terms it is offered on are right for you. Consider whether you really want or need what is being offered. Do not sign anything until you are happy about this.
Be cautious if you are asked for payment before you have received any products or services. In particular‚ do not make cash payments to traders that you do not know until you are sure that the work has been carried out to your satisfaction. If you are being pressured to pay before then‚ contact family members or friends or the police.
‘A friend’s son asked to come round and show me the vacuum cleaners he was selling. It seemed to work well but was much bulkier than my current cleaner. He was very pushy and wanted me to buy one on the spot. I said I needed time to think about it.’
Is it clear what is being offered?
Before buying a product or service‚ or making an investment‚ ask yourself if you understand how the offer works to your own satisfaction. If you do‚ you are in a better position to make an informed decision. If not‚ the trustworthiness of the advice you receive becomes all the more important. Does the salesperson really have your best interests in mind?
The offer may be related to an area or subject that is currently in the news. However‚ the suitability or value of a product‚ service or investment will still depend on its particular details. For example‚ even in a rising property market‚ the value of an individual piece of land will be heavily influenced by whether it has planning permission or not.
Consumer organisations often emphasise that if something seems too good to be true it probably is. In investments‚ levels of risk and return are closely linked so beware of investments that offer guaranteed high returns. It is sensible to question claims made about products before buying them. Home demonstrations‚ for example of vacuum cleaners‚ may be designed to show the product to its best advantage. Research reports that appear to support claims made about food supplements or slimming aids may be selective or even invented.

Always consider taking independent financial advice before making financial investments. For more details see ‘Bad investments’ below.
Checking companies’ credentials
Before committing to a purchase or investment‚ be sure that you have enough information about the seller. The following points are useful to check‚ particularly if you have not heard of the company before.
Local community websites can be a useful source of information and recommendations. Contact Consumer Direct for further information on checking sellers’ credentials.
In your home
Doorstep selling can present a number of risks for householders. Older people can be particularly vulnerable to dishonest tradespeople who carry out often-unnecessary works to a poor standard and then try to levy extortionate charges for them.
It may be simplest to never buy anything from callers that you have had no previous dealings with and putting up a notice to say so. This can also reduce the risk of distraction burglary‚ where someone tries to gain access to your property in order to rob you.
Home visits are popular with sellers because some selling techniques work best face to face‚ including charm‚ offering seemingly large discounts or time-limited offers and‚ sometimes‚ just refusing to take no for an answer. These can be difficult to resist: the best defence is not to expose yourself to them.
If you buy something from a seller who made an unsolicited visit to your home‚ you usually have a ‘cooling-off’ period to change your mind – but there are exceptions. In particular‚ you may lose this right if you invited the seller following an initial telephone contact.
Your consumer rights may be of little use if you cannot trace the seller. Do not be pressured into making any payments – particularly in cash – or signing documents until you have had a chance to discuss the offer with your friends and family. A reputable company will not try to force you into an instant decision.

For information about your consumer rights contact Consumer Direct or your local Citizens Advice Bureau.
Mail order scams
For most of us‚ receiving offers of products and services through the post is no more than irritating. However‚ it can cause problems if the recipient is vulnerable and unable to judge the products being offered.
Direct marketing companies in the UK are required to follow certain rules: by registering with the Mailing Preference Service you can have your name taken off most direct mailing lists‚ although the service does not cover mail that is unaddressed‚ addressed to the occupier or originated overseas. Once you are registered‚ reputable marketing companies should not contact you. On this basis‚ you may wish to ignore any that continue to do so.
Unfortunately‚ many scammers and criminals also use mail order to contact potential victims. Some common types of mail order scam are listed below. Many mail order scams are based overseas and so are unregulated and largely beyond the reach of UK authorities.
If you receive a mail order invitation of this kind‚ ignore it and throw it away. Once someone has responded to a mail order scam‚ their details will often be circulated to others running similar schemes. You will then start to receive increasing amounts of similar offers.

Contact the Mailing Preference Service to have your name taken off direct mailing lists in the UK. Details of overseas scams can be sent to the Office of Fair Trading or Trading Standards to help their investigations.
Common mail order scams
The following are common types of mail order scam. In all cases‚ responding increases the likelihood of receiving similar offers

Janet was recently called upon by two men offering to resurface her driveway…
‘I answered the door and the older of the men explained that they’d been driving past and saw my drive needed some work doing on it. I couldn’t see anything much wrong with it but they made it sound quite urgent. I asked for a business card but the one they gave me only had a mobile number on it and no address. I remembered I’d seen a story in the local paper about dishonest workmen charging as much as ten times their original estimate and driving one man to his building society to get the money out. I said I’d have to think about it and that my daughter was coming round later so I’d talk about it with her. I contacted Trading Standards afterwards and they said you should never use firms who cold call offering to do your drive or roof.
‘My neighbour received a letter from Holland saying that she’d won a lottery prize. She wrote back to say she didn’t see how‚ as she’d never entered anything. That just seemed to encourage them and now she gets quite a few letters. Best to throw anything like that straight in the bin.’
Email scams
Email offers a cheap way of reaching large numbers of people at a minimal cost and so is increasingly popular for both honest and dishonest purposes. Unsolicited bulk emails – generally known as spam – are generated in huge quantities. These can be identified because you have not requested or agreed to the contact and the message contains nothing that is specific to you personally – it cannot‚ since the same message may have been sent to hundreds of thousands of people.
Most spam will not cost you any more than the time wasted reading it‚ but bulk emails are used by fraudsters to attract victims. The most well-known type of email fraud is ‘advance fee’ fraud. This takes various forms‚ but commonly the initial email explains that the sender has a large amount of money or a high-value asset and needs help to move it‚ often from one country to another‚ in return for a fee or percentage of the money. Once a victim is involved‚ they are convinced to make a payment to help the transaction along. The promised large reward never appears. Alternatively the victim is persuaded to provide their bank details. These are then used to remove money from their account. As with other scams‚ once you have paid once‚ you will be encouraged to make further payments.

Most email accounts can be set to block email spam: check your settings. If you do receive a scam email‚ forward it to the fraud department of the email provider hosting the sender’s account requesting that the account be close
Identity theft
Do not respond to emails or telephone calls claiming to be from your bank or another financial institution and asking you to confirm your account details or other personal information. These are fake and if you disclose the information it may be used to raid your accounts. Banks and institutions such as the tax authorities do not request this type of information in unsolicited contacts. A fake email will not include any information personal to you‚ because it has been sent to large numbers of people. If you are concerned about emails or calls claiming to be from your bank‚ contact your bank to discuss it using the contact details you received when you opened your account.
Other tips for reducing the risk of identity theft include:

Visit the Home Office website for further information on how to prevent identity theft‚ including how to check your credit rating.
Telephone selling
Unsolicited telephone calls are used by both genuine and fraudulent businesses to reach new customers but many people prefer not to receive them‚ finding them disruptive and irritating‚ particularly in the evening. The Telephone Preference Service (TPS) is a central register and you can opt out of receiving unsolicited sales and marketing calls. Registering with the TPS should greatly reduce these calls but you may still get some‚ particularly from overseas companies.
As with other methods of contact‚ be wary of calls from companies that you have had no previous dealings with. Do not be afraid to put the phone down or end the call with a brief ‘No‚ thank you’. The caller will probably expect‚ and be used to‚ a high proportion of calls ending in this way.
Pressure selling by telephone of dubious financial investments – by so-called ‘boiler room’ operations – is a recognised problem. Check whether companies are authorised by the Financial Services Authority. We look at bad investments below.
Be aware that telephone numbers are not always what they seem. Modern communications technology means that calls with a geographical area code may not have come from that area.
If a caller gives you a number to call back‚ this still does not necessarily mean that the company is genuine. Try to find information about the company from an independent source. Avoid calling numbers that begin ‘09…’ as these are charged at premium rates.

Contact the Telephone Preference Service for details of how to register.
Bad investments
Financial investments are complicated and most of us need advice on how best to manage them. There are plenty of unscrupulous sellers who seek to exploit this. Before making investments take the following points into account.

Contact the Age Concern Information Line for a copy of our free guide Planning your retirement income‚ which includes information on how to find a financial adviser.
Useful organisations
Find details of your nearest local Age Concern in England‚ on our site or call the Age Concern Information Line on 0800 00 99 66 (free call).
In the rest of the UK‚ contact your national Age Concern office (see below).
Age Concern Northern Ireland
Tel: 028 9024 5729 (national call rate)
Age Concern Scotland (Scottish Helpline for Older People)
Tel: 0845 125 9732 (lo-call rate)
Age Concern Cymru
Tel: 029 2043 1555 (national call rate)
Citizens Advice Bureau (CAB)
National network of free advice centres.
For details of your local CAB call 020 7833 2181 (this national call rate number gives local contact details only‚ not advice).
Consumer Council for Northern Ireland
Provides information and campaigns on consumer issues in Northern Ireland.
Tel: 0845 601 6022 (lo-call rate)
Consumer Direct
Provides information on consumer rights and how to buy goods and services safely‚ including details of trade associations participating in TrustMark.
Tel: 0845 404 0506 (lo-call rate)
Financial Services Authority (FSA)
The FSA will confirm whether your financial adviser is authorised. They also have booklets and factsheets.
25 The North Colonnade
Canary Wharf
London E14 5HS
Consumer helpline: 0845 606 1234 (lo-call rate)
Mailing Preference Service (MPS)
Free register for individuals who do not want to receive unsolicited sales and marketing contacts by post
DMA House
70 Margaret Street
London W1W 8SS
MPS registration line: 0845 703 4599 (lo-call rate)
Office of Fair Trading
Promotes and protects consumer rights in various markets. Links to Consumer Direct (see opposite).
Fleetbank House
2–6 Salisbury Square
London EC4Y 8JX
Tel: 0845 722 4499 (lo-call rate)
Telephone Preference Service (TPS)
Free register for individuals who do not want to receive unsolicited sales and marketing contacts by telephone.
DMA House
70 Margaret Street
London W1W 8SS
TPS registration line: 0845 070 0707 (lo-call rate)
Trading Standards
Consumer information‚ free advice leaflets and information about your local Trading Standards offices.
If you would like more information on the issues in this guide please call the Age Concern Information Line on 0800 00 99 66.
You can order free paper copies of all our information guides through our online Information Guide order form.
We also publish books covering many of the above issues. Browse our online bookshop
Age Concern publishes a range of books on issues relevant to older people. Browse our online bookshop.
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