Campaigns & issues

What do you get when you mix hospital mealtimes and heavyweight bouncers? You get seriously protected mealtimes‚ that’s what! You also get Age Concern’s new and very funny viral marketing campaign aimed at tackling the problem of malnutrition among older patients in hospitals.

With the help of some of the UK's top comic talent‚ including Steve Mangan from Channel 4's popular Green Wing series‚ we have launched a series of short video clips that show how simple solutions – like red trays and protected mealtimes – can help improve nutritional standards on the wards. In one of the clips‚ Steve Mangan plays a doctor‚ who tries unsuccessfully to disrupt an older person’s mealtime – think Mr Bean crossed with Mission Impossible!

Tackling malnutrition should be a top priority for all of us. Please support the campaign by watching the videos below and sharing them with your friends and colleagues - particularly if they are health professionals. We want to reach the very people who are in a position to champion better practice on the wards and improve the well-being of older people in hospital.

The videos displayed here are being hosted on YouTube so if you can't see them it means you don't have access. We've included an option for you to download them instead.

If you have any comments about the videos or any questions please email us at htbh@ace.org.uk.

Part 1

Alternatively if you cannot view the above you can also download part 1 (9.39MB)

Part 2

Alternatively if you cannot view the above you can also download part 2 (12.5MB)

Part 3

Alternatively if you cannot view the above you can also download part 3 (11.6MB)

Introduction with Steve Mangan

Alternatively if you cannot view the above you can also download the Steve Mangan introduction (5.34MB)